Personal information will be kept for the purpose for which it was collected or to provide you with the services you requested. This means that, unless information must be retained for legal or archival purposes, personal information will be securely destroyed, put beyond use or erased from APS systems when it is no longer required or, where applicable, following a request from you to destroy or erase your personal information.
APS may collect personal information from you when it is needed for services such as signing up for membership or content alerts, registering for meetings, applying for awards, or accessing and purchasing journal and book content. APS collects and uses your personal information in the performance of any contract we enter into with you, to comply with legal obligations, or where APS has a legitimate business interest in using your information to enhance the services and products we provide. Legitimate business purposes include but are not limited to:
Providing direct marketing and assessing the effectiveness of promotions and advertising (i.e. meeting information, member communications).
Modifying, improving or personalizing our services, products and communications;
APS Related Marketing
In addition to using your information for legitimate business, we may use your information (after obtaining your consent, if required) to provide you with information about other products, events and services we offer that are similar to those you have already purchased or inquired about or related to entirely new products, events, and services. All APS related marketing will include an option for you to opt-out of future communications or you can update your preferences to receive APS related marketing at any time by updating your account settings.
APS Third Party Marketing